Promoters of FindUsOnWeb are seasoned entrepreneurs and have been engaged in various businesses across the world. They have been involved in business since 2007 and manage to build successful business based on their own strategy and referrals. During the early phase of their business growth, when they wanted to focus on their core strength of delivering operational services, much of their time was consumed by account management and business development activities. Promoters planned to outsource the sales, marketing and business development activities to the experts allowing the promoters to spend more time and focus on their core business activities. At that time, they engaged with the first business development provider in Portsmouth, who always referred to themselves as an expert business development organisation. Their sales department promised to deliver multi million pound business deals in 3 months time but their delivery team failed miserably without generating a single penny in return. Not only the majority of such providers always manage to get a way out due to their small print clauses, but also companies lose thousands and thousand of pounds in these trials. Even after this the promoters of FindUsOnWeb, did not stop there, since they were determined to execute their plan, they approached next provider in Ireland followed by many other in UK, but the results were the same viz. NO RESULT. They did not get the desired results from these experts and lost their hard earned money without meeting their expectations. Other major issues with such companies were, none of them were willing to guarantee their result but always wanted the payment upfront. None of them were confident enough to generate the income for the promoter’s business first and then take their share from the revenue generated. There are many such companies in the local business community who will be spending a fortune without guaranteed results. A major section of businesses will not even be able to afford and try this approach but those who try it would be losing their hard earned money and reach a stage of poor cashflow in short and medium term forcing their business to have either no growth or to shut the door permanently. Promoters of FindUsOnWeb soon realised the need of a solution where local businesses do not have to spend fortune to achieve their desired results. Ultimately helping the companies to stay away from such providers who need the heavy duty fees paid upfront but guarantee no results.

Based on various data analysis and reports such as business death and birth rate, promoters of FindUsOnWeb soon realised that there are many businesses which are being forced to closed down in first few years of trading. Promoters studied the reports from UK companies and came to establish that since year 2000 every year constantly, around 81-83% of businesses fail and go out of the market for various reasons. They also realised that it is a common ratio of failure across the whole globe. In order to help and support the local businesses in the community, they planned to launch business services along with a technology marketplace which would help the businesses connect, network and guarantee business growth without spending a fortune. It would also help to achieve the same result in a very cost effectively manner or by spending no money at all. After deeper study of the marketplace, the promoters of FindUsOnWeb found that every years there are millions and millions of businesses starting with brilliant products, services and ideas but forced to close down their operations in first 18 to 24 months due to some key challenges. The key challenges identified during this research and analysis are given as follows